Minor Requirements
Marketing is a versatile skill that adds value in almost every field. Whether you are launching a business, managing a nonprofit, or simply preparing to enter the job market, understanding how to market yourself, a company, or a product is essential. Every organization relies on marketing to build its brand, connect with customers, and drive results.
Hiram’s Marketing Minor welcomes students from all majors to gain hands-on knowledge about how customers think, how products and services reach the market, and how to create messages that resonate with potential audiences. Students begin by building a strong foundation in the principles of marketing and consumer behavior, and then tailor their learning by choosing three electives that align with their personal interests and career goals.
Because marketing intersects with nearly every industry, this minor pairs well with a wide variety of majors—including management, accounting, communication, psychology, computer science, and more. With a Marketing Minor, graduates leave Hiram prepared with adaptable skills that employers value: critical thinking, creativity, and the ability to understand and influence consumer decisions.
Students may major and minor in any two disciplines from the Scarborough School of Business and Communication with permission from the program faculty (typically, only one course can count for both the major and the minor).
The marketing minor requires five courses, minimum 18 credits:
- two required courses
- three electives at the 30000-level or equivalent
| Code | Title | Hours |
|---|---|---|
| Core Courses | ||
| MKTG 15500 | PRINCIPLES OF MARKETING:CA | 4 |
| MKTG 31800 | CONSUMER BEHAVIOR | 3 |
| Electives | ||
| 3 courses in MKTG at the 30000-level or above | 11 | |
| Total Hours | 18 | |