Degree Requirements

All students are required to complete overall degree requirements in addition to their major.  Please see Degree Completion Requirements for full details for students entering in the 2022-2023 catalog year. 

Those students who started at Hiram prior to the 2022-2023 academic year will follow the Degree Requirements outlined in your catalog of record.

Major Requirements

Students may not double major in management and marketing, marketing and sport management, or marketing and accounting & financial management unless they have received permission from the program faculty.

Students interested in the marketing major should begin with the following courses:

MKTG 15500PRINCIPLES OF MARKETING:CA4
MGMT 11800ORGANIZATIONAL BEHAVIOR:CA4
MATH 10800STATISTICS:MM (MATH 10800 is a required correlative course)4
ECON 20100PRIN OF MICROECONOMICS:MM4
ECON 20200PRINCIPLES OF MACROECONOMICS4
ACCT 10100ACCOUNTING & BUSINESS BASICS 11
ACCT 22600MANAGERIAL ACCOUNTING3
MKTG 31800CONSUMER BEHAVIOR3
MKTG 35400RESEARCH DEVELOPMENT1
MKTG 35500MARKETING RESEARCH3
MKTG 48000MARKETING SENIOR SEMINAR4
Marketing electives: 12 or more credits required. Students may take one elective that does not have the MKTG designation; this elective could be from ACCT, ECON, MGMT, or SPMT. 212
Total Hours47

Students must have a C- or better in the core courses, except for MKTG 48000 MARKETING SENIOR SEMINAR, and must maintain a 2.0 GPA in the major.

1

Students who have taken ACCT 22500 FINANCIAL ACCOUNTING:CA (or equivalent) do not need to take ACCT 10100 ACCOUNTING & BUSINESS BASICS.

2

For the final 12 credits, students should consult with an advisor in the program. Students may only take one elective with a non-MKTG designation. A variety of courses will be offered such as Consumer Behavior, Marketing Mix, Modern Marketing Strategies and Models, Digital Marketing, Social Media Marketing, New Product Development, Marketing Research, etc.

Pathway

Plan of Study Grid
First Year
Fall 12 WeekHours
UCS 10101 FIRST-YEAR ENDURING QUESTIONS 4
Hiram Core Requirement 4
ECON 20100 PRIN OF MICROECONOMICS:MM 4
 Hours12
Fall 3 Week
Hiram Core Requirement 3
 Hours3
Spring 12 Week
UCS 20201 ADDRESSING URGENT QUESTIONS 4
MKTG 15500
PRINCIPLES OF MARKETING:CA
or ORGANIZATIONAL BEHAVIOR:CA
4
Hiram Core Requirement 4
 Hours12
Spring 3 Week
Hiram Core Requirement or Elective 3-4
 Hours3-4
Second Year
Fall 12 Week
Hiram Core Requirement 4
MKTG 15500
PRINCIPLES OF MARKETING:CA
or ORGANIZATIONAL BEHAVIOR:CA
4
ACCT 10100 ACCOUNTING & BUSINESS BASICS 1
Core Requirement, Elective, or Minor Course 4
Potential Elective 1-3
 Hours14-16
Fall 3 Week
MKTG 31800 CONSUMER BEHAVIOR 3
 Hours3
Spring 12 Week
ECON 20200 PRINCIPLES OF MACROECONOMICS 4
MKTG Elective 4
Core Requirement, Elective, or Minor Course 4
 Hours12
Spring 3 Week
ACCT 22600 MANAGERIAL ACCOUNTING 3
 Hours3
Third Year
Fall 12 Week
UCS 30301 URGENT CHALLENGE SEMINAR:TT 4
MATH 10800 STATISTICS:MM 4
MKTG 35400 RESEARCH DEVELOPMENT 1
MKTG Elective 3-4
Potential Elective 1-3
 Hours13-16
Fall 3 Week
Hiram Core Requirement 3-4
 Hours3-4
Spring 12 Week
MKTG Elective 4
Elective 3-4
Hiram Core Requirement 4
 Hours11-12
Spring 3 Week
MKTG 35500 MARKETING RESEARCH 3
 Hours3
Fourth Year
Fall 12 Week
Hiram Core Requirement 4
MKTG Elective or Elective 4
Elective or Hiram Core Requirement 3-4
 Hours11-12
Fall 3 Week
MKTG Elective or Elective 3-4
 Hours3-4
Spring 12 Week
MKTG 48000 MARKETING SENIOR SEMINAR 4
Hiram Core Requirement 4
Hiram Core Requirement 4
 Hours12
Spring 3 Week
Elective 3-4
 Hours3-4
 Total Hours121-132