Degree Requirements
All students are required to complete overall degree requirements in addition to their major. Please see Degree Completion Requirements for full details for students entering in the 2025-2026 catalog year.
Those students who started at Hiram prior to the 2025-2026 academic year will follow the Degree Requirements outlined in your catalog of record.
Major Requirements
Students interested in the marketing major should begin with the following courses:
| Code | Title | Hours |
|---|---|---|
| MKTG 15500 | PRINCIPLES OF MARKETING:CA | 4 |
| MGMT 11800 | ORGANIZATIONAL BEHAVIOR:CA | 4 |
| MATH 10800 | STATISTICS:MM (MATH 10800 is a required correlative course) | 4 |
| ECON 20100 | PRIN OF MICROECONOMICS:MM | 4 |
| ECON 20200 | PRINCIPLES OF MACROECONOMICS | 4 |
| ACCT 10100 | ACCOUNTING & BUSINESS BASICS 1 | 1 |
| ACCT 22600 | MANAGERIAL ACCOUNTING | 3 |
| MKTG 31800 | CONSUMER BEHAVIOR | 3 |
| MKTG 35400 | CAPSTONE DEVELOPMENT | 3 |
| MKTG 35500 | MARKETING RESEARCH | 3 |
| MKTG 48000 | MARKETING SENIOR SEMINAR | 4 |
| Marketing electives: 12 or more credits required. Students may take one elective that does not have the MKTG designation; this elective could be from ACCT, ECON, MGMT, or SPMT. 2 | 12 | |
| Total Hours | 49 | |
Students must have a C- or better in the core courses, except for MKTG 48000 MARKETING SENIOR SEMINAR, and must maintain a 2.0 GPA in the major.
- 1
Students who have taken ACCT 22500 FINANCIAL ACCOUNTING:CA (or equivalent) do not need to take ACCT 10100 ACCOUNTING & BUSINESS BASICS.
- 2
For the final 12 credits, students should consult with an advisor in the program. Students may only take one elective with a non-MKTG designation. A variety of courses will be offered such as Multinational Marketing, Integrated Marketing Communications, Digital Marketing, Social Media Marketing, etc.
Pathway
| First Year | ||
|---|---|---|
| Fall 12 Week | Hours | |
| UCS 10101 | FIRST-YEAR ENDURING QUESTIONS | 4 |
| Hiram Core Requirement | 4 | |
| ECON 20100 | PRIN OF MICROECONOMICS:MM | 4 |
| Hours | 12 | |
| Fall 3 Week | ||
| Hiram Core Requirement | 3 | |
| Hours | 3 | |
| Spring 12 Week | ||
| UCS 20201 | ADDRESSING URGENT QUESTIONS | 4 |
| MKTG 15500 or MGMT 11800 |
PRINCIPLES OF MARKETING:CA or ORGANIZATIONAL BEHAVIOR:CA |
4 |
| Hiram Core Requirement | 4 | |
| Hours | 12 | |
| Spring 3 Week | ||
| Hiram Core Requirement or Elective | 3-4 | |
| Hours | 3-4 | |
| Second Year | ||
| Fall 12 Week | ||
| Hiram Core Requirement | 4 | |
| MKTG 15500 or MGMT 11800 |
PRINCIPLES OF MARKETING:CA or ORGANIZATIONAL BEHAVIOR:CA |
4 |
| ACCT 10100 | ACCOUNTING & BUSINESS BASICS | 1 |
| Core Requirement, Elective, or Minor Course | 4 | |
| Potential Elective | 1-3 | |
| Hours | 14-16 | |
| Fall 3 Week | ||
| MKTG 31800 | CONSUMER BEHAVIOR | 3 |
| Hours | 3 | |
| Spring 12 Week | ||
| ECON 20200 | PRINCIPLES OF MACROECONOMICS | 4 |
| MKTG Elective | 4 | |
| Core Requirement, Elective, or Minor Course | 4 | |
| Hours | 12 | |
| Spring 3 Week | ||
| ACCT 22600 | MANAGERIAL ACCOUNTING | 3 |
| Hours | 3 | |
| Third Year | ||
| Fall 12 Week | ||
| UCS 30301 | URGENT CHALLENGE SEMINAR:TT | 4 |
| MATH 10800 | STATISTICS:MM | 4 |
| MKTG 35400 | CAPSTONE DEVELOPMENT | 3 |
| MKTG Elective | 3-4 | |
| Potential Elective | 1-3 | |
| Hours | 15-18 | |
| Fall 3 Week | ||
| Hiram Core Requirement | 3-4 | |
| Hours | 3-4 | |
| Spring 12 Week | ||
| MKTG Elective | 4 | |
| Elective | 3-4 | |
| Hiram Core Requirement | 4 | |
| Hours | 11-12 | |
| Spring 3 Week | ||
| MKTG 35500 | MARKETING RESEARCH | 3 |
| Hours | 3 | |
| Fourth Year | ||
| Fall 12 Week | ||
| Hiram Core Requirement | 4 | |
| MKTG Elective or Elective | 4 | |
| Elective or Hiram Core Requirement | 3-4 | |
| Hours | 11-12 | |
| Fall 3 Week | ||
| MKTG Elective or Elective | 3-4 | |
| Hours | 3-4 | |
| Spring 12 Week | ||
| MKTG 48000 | MARKETING SENIOR SEMINAR | 4 |
| Hiram Core Requirement | 4 | |
| Hiram Core Requirement | 4 | |
| Hours | 12 | |
| Spring 3 Week | ||
| Elective | 3-4 | |
| Hours | 3-4 | |
| Total Hours | 123-134 | |