Degree Requirements
All students are required to complete overall degree requirements in addition to their major. Please see Degree Completion Requirements for full details for students entering in the 2024-2025 catalog year.
Those students who started at Hiram prior to the 2024-2025 academic year will follow the Degree Requirements outlined in your catalog of record.
Major Requirements
Students may not double major in management and marketing, marketing and sport management, or marketing and accounting & financial management unless they have received permission from the program faculty.
Students interested in the marketing major should begin with the following courses:
| Code | Title | Hours |
|---|---|---|
| MKTG 15500 | PRINCIPLES OF MARKETING:CA | 4 |
| MGMT 11800 | ORGANIZATIONAL BEHAVIOR:CA | 4 |
| MATH 10800 | STATISTICS:MM (MATH 10800 is a required correlative course) | 4 |
| ECON 20100 | PRIN OF MICROECONOMICS:MM | 4 |
| ECON 20200 | PRINCIPLES OF MACROECONOMICS | 4 |
| ACCT 10100 | ACCOUNTING & BUSINESS BASICS 1 | 1 |
| ACCT 22600 | MANAGERIAL ACCOUNTING | 3 |
| MKTG 31800 | CONSUMER BEHAVIOR | 3 |
| MKTG 35400 | CAPSTONE DEVELOPMENT | 3 |
| MKTG 35500 | MARKETING RESEARCH | 3 |
| MKTG 48000 | MARKETING SENIOR SEMINAR | 4 |
| Marketing electives: 12 or more credits required. Students may take one elective that does not have the MKTG designation; this elective could be from ACCT, ECON, MGMT, or SPMT. 2 | 12 | |
| Total Hours | 49 | |
Students must have a C- or better in the core courses, except for MKTG 48000 MARKETING SENIOR SEMINAR, and must maintain a 2.0 GPA in the major.
- 1
Students who have taken ACCT 22500 FINANCIAL ACCOUNTING:CA (or equivalent) do not need to take ACCT 10100 ACCOUNTING & BUSINESS BASICS.
- 2
For the final 12 credits, students should consult with an advisor in the program. Students may only take one elective with a non-MKTG designation. A variety of courses will be offered such as Multinational Marketing, Integrated Marketing Communications, Digital Marketing, Social Media Marketing, etc.
Pathway
| First Year | ||
|---|---|---|
| Fall 12 Week | Hours | |
| UCS 10101 | FIRST-YEAR ENDURING QUESTIONS | 4 |
| Hiram Core Requirement | 4 | |
| ECON 20100 | PRIN OF MICROECONOMICS:MM | 4 |
| Hours | 12 | |
| Fall 3 Week | ||
| Hiram Core Requirement | 3 | |
| Hours | 3 | |
| Spring 12 Week | ||
| UCS 20201 | ADDRESSING URGENT QUESTIONS | 4 |
| MKTG 15500 or MGMT 11800 |
PRINCIPLES OF MARKETING:CA or ORGANIZATIONAL BEHAVIOR:CA |
4 |
| Hiram Core Requirement | 4 | |
| Hours | 12 | |
| Spring 3 Week | ||
| Hiram Core Requirement or Elective | 3-4 | |
| Hours | 3-4 | |
| Second Year | ||
| Fall 12 Week | ||
| Hiram Core Requirement | 4 | |
| MKTG 15500 or MGMT 11800 |
PRINCIPLES OF MARKETING:CA or ORGANIZATIONAL BEHAVIOR:CA |
4 |
| ACCT 10100 | ACCOUNTING & BUSINESS BASICS | 1 |
| Core Requirement, Elective, or Minor Course | 4 | |
| Potential Elective | 1-3 | |
| Hours | 14-16 | |
| Fall 3 Week | ||
| MKTG 31800 | CONSUMER BEHAVIOR | 3 |
| Hours | 3 | |
| Spring 12 Week | ||
| ECON 20200 | PRINCIPLES OF MACROECONOMICS | 4 |
| MKTG Elective | 4 | |
| Core Requirement, Elective, or Minor Course | 4 | |
| Hours | 12 | |
| Spring 3 Week | ||
| ACCT 22600 | MANAGERIAL ACCOUNTING | 3 |
| Hours | 3 | |
| Third Year | ||
| Fall 12 Week | ||
| UCS 30301 | URGENT CHALLENGE SEMINAR:TT | 4 |
| MATH 10800 | STATISTICS:MM | 4 |
| MKTG 35400 | CAPSTONE DEVELOPMENT | 3 |
| MKTG Elective | 3-4 | |
| Potential Elective | 1-3 | |
| Hours | 15-18 | |
| Fall 3 Week | ||
| Hiram Core Requirement | 3-4 | |
| Hours | 3-4 | |
| Spring 12 Week | ||
| MKTG Elective | 4 | |
| Elective | 3-4 | |
| Hiram Core Requirement | 4 | |
| Hours | 11-12 | |
| Spring 3 Week | ||
| MKTG 35500 | MARKETING RESEARCH | 3 |
| Hours | 3 | |
| Fourth Year | ||
| Fall 12 Week | ||
| Hiram Core Requirement | 4 | |
| MKTG Elective or Elective | 4 | |
| Elective or Hiram Core Requirement | 3-4 | |
| Hours | 11-12 | |
| Fall 3 Week | ||
| MKTG Elective or Elective | 3-4 | |
| Hours | 3-4 | |
| Spring 12 Week | ||
| MKTG 48000 | MARKETING SENIOR SEMINAR | 4 |
| Hiram Core Requirement | 4 | |
| Hiram Core Requirement | 4 | |
| Hours | 12 | |
| Spring 3 Week | ||
| Elective | 3-4 | |
| Hours | 3-4 | |
| Total Hours | 123-134 | |