Digital Marketing Major

Degree Requirements

All students are required to complete overall degree requirements in addition to their major. Please see Degree Completion Requirements for full details for students entering in the 2023-2024 catalog year.

Those students who started at Hiram prior to the 2023-2024 academic year will follow the Degree Requirements outlined in your catalog of record.

Major Requirements

Students may only double major in two disciplines from the Scarborough School of Business & Communication with permission from the program faculty. Students must develop a proposal to outline how they will achieve breadth of knowledge in the two disciplines chosen.

Required Core Courses - 46 credits

Course List
Code	Title	Hours
ACCT 10100	ACCOUNTING & BUSINESS BASICS	1
ACCT 22600	MANAGERIAL ACCOUNTING	3
ECON 20100	PRIN OF MICROECONOMICS:MM	4
MATH 10800	STATISTICS:MM	4
MGMT 11800	ORGANIZATIONAL BEHAVIOR:CA	4
MKTG 15500	PRINCIPLES OF MARKETING:CA	4
MKTG 26500	SOCIAL MEDIA COMMUNICATION	4
MKTG 31800	CONSUMER BEHAVIOR	3
MKTG 35400	RESEARCH DEVELOPMENT	1
MKTG 35500	MARKETING RESEARCH	3
MKTG 48000	MARKETING SENIOR SEMINAR	4
DMKT 30100	EMAIL MARKETING	3
DMKT 31500	SEO AND SEM	3
DMKT 40100	DIGITAL MARKETING ANALYTICS	3
DMKT 40500	VIRAL AND ORGANIC GROWTH	3

Elective Courses - 6-8 credits

Choose any two courses:

Course List
Code	Title	Hours
ACCT 22500	FINANCIAL ACCOUNTING:CA	4
COMM 24500	PUBLIC RELATIONS	4
ECON 20200	PRINCIPLES OF MACROECONOMICS	4
ENTR 20510	ENTR MIND/CREAT&INNOVATION:CM	4
MGMT 22200	ORGANIZATIONAL COMMUNICATION	4
MKTG 24900	PRINCIPLES OF ADVERTISING	3
MKTG 30300	INTEGRATED MARKETING COMM	4
MKTG 36100	MULTINATIONAL MARKETING:EW	4

Pathway

Plan of Study Grid
First Year
Fall 12 Week		Hours
UCS 10101	FIRST-YEAR ENDURING QUESTIONS	4
ECON 20100	PRIN OF MICROECONOMICS:MM	4
ACCT 10100	ACCOUNTING & BUSINESS BASICS	1
Hiram Core Requirement, Elective, or Minor Course		4
	Hours	13
Fall 3 Week
Hiram Core Requirement		3-4
	Hours	3-4
Spring 12 Week
UCS 20201	ADDRESSING URGENT QUESTIONS	4
MGMT 11800 or MKTG 15500	ORGANIZATIONAL BEHAVIOR:CA or PRINCIPLES OF MARKETING:CA	4
Hiram Core Requirement, Elective, or Minor Course		4
	Hours	12
Spring 3 Week
ACCT 22600	MANAGERIAL ACCOUNTING	3
	Hours	3
Second Year
Fall 12 Week
MGMT 11800 or MKTG 15500	ORGANIZATIONAL BEHAVIOR:CA or PRINCIPLES OF MARKETING:CA	4
Hiram Core Requirement, Elective, or Minor Course		4
Hiram Core Requirement, Elective, or Minor Course		4
	Hours	12
Fall 3 Week
MKTG 31800	CONSUMER BEHAVIOR	3
	Hours	3
Spring 12 Week
MATH 10800	STATISTICS:MM	4
DMKT 30100	EMAIL MARKETING	3
Hiram Core Requirement, Elective, or Minor Course		4
	Hours	11
Spring 3 Week
Hiram Core Requirement, Elective, or Minor Course		3
	Hours	3
Third Year
Fall 12 Week
MKTG 26500	SOCIAL MEDIA COMMUNICATION	4
MKTG 35400	RESEARCH DEVELOPMENT	1
Hiram Core Requirement, Elective, or Minor Course		4
Hiram Core Requirement, Elective, or Minor Course		3-4
	Hours	12-13
Fall 3 Week
Hiram Core Requirement, Elective, or Minor Course		3-4
	Hours	3-4
Spring 12 Week
UCS 30301	URGENT CHALLENGE SEMINAR:TT	4
DMKT 31500	SEO AND SEM	3
Hiram Core Requirement, Elective, or Minor Course		4
	Hours	11
Spring 3 Week
MKTG 35500	MARKETING RESEARCH	3
	Hours	3
Fourth Year
Fall 12 Week
DMKT 40100	DIGITAL MARKETING ANALYTICS	3
Hiram Core Requirement, Elective, or Minor Course		4
Hiram Core Requirement, Elective, or Minor Course		4
	Hours	11
Fall 3 Week
Hiram Core Requirement, Elective, or Minor Course		3-4
	Hours	3-4
Spring 12 Week
MKTG 48000	MARKETING SENIOR SEMINAR	4
DMKT 40500	VIRAL AND ORGANIC GROWTH	3
Hiram Core Requirement, Elective, or Minor Course		4
	Hours	11
Spring 3 Week
Hiram Core Requirement, Elective, or Minor Course		3-4
	Hours	3-4
	Total Hours	117-122

2023-2024 Catalog