Degree Requirements
All students are required to complete overall degree requirements in addition to their major. Please see Degree Completion Requirements for full details for students entering in the 2025-2026 catalog year.
Those students who started at Hiram prior to the 2025-2026 academic year will follow the Degree Requirements outlined in your catalog of record.
Major Requirements
Students may only double major in two disciplines from the Scarborough School of Business & Communication with permission from the program faculty. Students must develop a proposal to outline how they will achieve breadth of knowledge in the two disciplines chosen.
A double major in Digital Marketing and Marketing is not permitted.
Required Core Courses - 46 credits
| Code | Title | Hours |
|---|---|---|
| ACCT 10100 | ACCOUNTING & BUSINESS BASICS | 1 |
| ACCT 22600 | MANAGERIAL ACCOUNTING | 3 |
| ECON 20100 | PRIN OF MICROECONOMICS:MM | 4 |
| MATH 10800 | STATISTICS:MM | 4 |
| MGMT 11800 | ORGANIZATIONAL BEHAVIOR:CA | 4 |
| MKTG 15500 | PRINCIPLES OF MARKETING:CA | 4 |
| DMKT 36500 | SOC MEDIA MKTG/BRAND AWARENESS | 3 |
| MKTG 31800 | CONSUMER BEHAVIOR | 3 |
| MKTG 35500 | MARKETING RESEARCH | 3 |
| DMKT 20100 | CAREER NAV/EXPL DIGITAL MKTG | 3 |
| DMKT 31500 | SEO AND SEM | 3 |
| DMKT 34010 | DMKT ANALYTICS/EXPERIMENTATION | 3 |
| DMKT 20500 | GOING VIRAL & GROWTH HACKING | 3 |
| DMKT 48000 | DIGITAL MARKETING CAPSTONE | 3 |
Elective Courses - 6-8 credits
Choose any two courses:
| Code | Title | Hours |
|---|---|---|
| ACCT 22500 | FINANCIAL ACCOUNTING:CA | 4 |
| COMM 24500 | PUBLIC RELATIONS | 4 |
| ECON 20200 | PRINCIPLES OF MACROECONOMICS | 4 |
| ENTR 20510 | ENTR MIND/CREAT&INNOVATION:CM | 4 |
| MKTG 24900 | PRINCIPLES OF ADVERTISING | 3 |
| MKTG 30300 | INTEGRATED MARKETING COMM | 4 |
| MKTG 36100 | MULTINATIONAL MARKETING:EW | 4 |
Pathway
| First Year | ||
|---|---|---|
| Fall 12 Week | Hours | |
| UCS 10101 | FIRST-YEAR ENDURING QUESTIONS | 4 |
| ECON 20100 | PRIN OF MICROECONOMICS:MM | 4 |
| ACCT 10100 | ACCOUNTING & BUSINESS BASICS | 1 |
| Hiram Core Requirement, Elective, or Minor Course | 4 | |
| Hours | 13 | |
| Fall 3 Week | ||
| Hiram Core Requirement | 3-4 | |
| Hours | 3-4 | |
| Spring 12 Week | ||
| UCS 20201 | ADDRESSING URGENT QUESTIONS | 4 |
| MGMT 11800 or MKTG 15500 |
ORGANIZATIONAL BEHAVIOR:CA or PRINCIPLES OF MARKETING:CA |
4 |
| Hiram Core Requirement, Elective, or Minor Course | 4 | |
| Hours | 12 | |
| Spring 3 Week | ||
| ACCT 22600 | MANAGERIAL ACCOUNTING | 3 |
| Hours | 3 | |
| Second Year | ||
| Fall 12 Week | ||
| MGMT 11800 or MKTG 15500 |
ORGANIZATIONAL BEHAVIOR:CA or PRINCIPLES OF MARKETING:CA |
4 |
| MKTG 30400 | DIGITAL MARKETING | 4 |
| Hiram Core Requirement, Elective, or Minor Course | 4 | |
| Hours | 12 | |
| Fall 3 Week | ||
| MKTG 31800 | CONSUMER BEHAVIOR | 3 |
| Hours | 3 | |
| Spring 12 Week | ||
| MATH 10800 | STATISTICS:MM | 4 |
| DMKT 20100 | CAREER NAV/EXPL DIGITAL MKTG | 3 |
| Hiram Core Requirement, Elective, or Minor Course | 4 | |
| Hiram Core Requirement, Elective, or Minor Course | 4 | |
| Hours | 15 | |
| Spring 3 Week | ||
| Hiram Core Requirement, Elective, or Minor Course | 3 | |
| Hours | 3 | |
| Third Year | ||
| Fall 12 Week | ||
| DMKT 20500 | GOING VIRAL & GROWTH HACKING | 3 |
| Hiram Core Requirement, Elective, or Minor Course | 4 | |
| DMKT 36500 | SOC MEDIA MKTG/BRAND AWARENESS | 3 |
| Hours | 10 | |
| Fall 3 Week | ||
| Hiram Core Requirement, Elective, or Minor Course | 3-4 | |
| Hours | 3-4 | |
| Spring 12 Week | ||
| UCS 30301 | URGENT CHALLENGE SEMINAR:TT | 4 |
| DMKT 31000 | LIFECYCLE & EMAIL MARKETING | 3 |
| Hiram Core Requirement, Elective, or Minor Course | 4 | |
| Hours | 11 | |
| Spring 3 Week | ||
| MKTG 35500 | MARKETING RESEARCH | 3 |
| Hours | 3 | |
| Fourth Year | ||
| Fall 12 Week | ||
| DMKT 34010 | DMKT ANALYTICS/EXPERIMENTATION | 3 |
| Hiram Core Requirement, Elective, or Minor Course | 4 | |
| Hiram Core Requirement, Elective, or Minor Course | 4 | |
| Hours | 11 | |
| Fall 3 Week | ||
| Hiram Core Requirement, Elective, or Minor Course | 3-4 | |
| Hours | 3-4 | |
| Spring 12 Week | ||
| DMKT 48000 | DIGITAL MARKETING CAPSTONE | 3 |
| Hiram Core Requirement, Elective, or Minor Course | 4 | |
| Hiram Core Requirement, Elective, or Minor Course | 4 | |
| Hours | 11 | |
| Spring 3 Week | ||
| Hiram Core Requirement, Elective, or Minor Course | 3-4 | |
| Hours | 3-4 | |
| Total Hours | 119-123 | |