All students are required to complete overall degree requirements in addition to their major. Please see Degree Completion Requirements for full details for students entering in the 2019-2020 catalog year.
For those students who started at Hiram prior to the 2019-2020 academic year, you will follow the Degree Requirements which are outlined in your catalog of record.
Students may not double major in management and marketing or management and accounting & financial management unless they have received permission from the program faculty.
Students interested in the marketing major should begin with the following courses:
|MKTG 15500||PRINCIPLES OF MARKETING:CA||4|
|MGMT 11800||ORGANIZATIONAL BEHAVIOR:CA||4|
|MATH 10800||STATISTICS:MM (MATH 10800 is a required correlative course)||4|
|ECON 20100||PRIN OF MICROECONOMICS:MM||4|
|ECON 20200||PRINCIPLES OF MACROECONOMICS||4|
|ACCT 10100||ACCOUNTING & BUSINESS BASICS 1||1|
|ACCT 22600||MANAGERIAL ACCOUNTING||3|
|MKTG 31800||CONSUMER BEHAVIOR||3|
|MKTG 35500||MARKETING RESEARCH||3|
|MKTG 3xxxx: Research Development||1|
|MKTG 48000||MARKETING SENIOR SEMINAR||4|
|Marketing electives: 2||12|
Students must have a C- or better in the core courses, except for MKTG 48000 MARKETING SENIOR SEMINAR, and must maintain a 2.0 GPA in the major.
Students who have taken ACCT22500 (or equivalent) do not need to take Accounting & Business Basics.
For the final 12 credits, students should consult with an advisor in the department. Students may only take 1 elective with a non-MKTG designation.A variety of courses will be offered such as Consumer Behavior, Marketing Mix, Modern Marketing Strategies and Models, Digital Marketing, Social Media Marketing, New Product Development, Marketing Research, etc.