Major Requirements

Major available through Weekend College, Lorain County Community College, and Lakeland Community College.

The American Marketing Association defines marketing as “… the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” The marketing major at Hiram College develops students with the knowledge and skills to be successful in a wide variety of careers in marketing. An emphasis on a strong knowledge base, skill development, practical experience, ethics, and excellent writing and speaking skills uniquely prepares students to be agile in the diverse, rapidly changing, global marketing arena.

Required Major Coursework
ACCT 22500FINANCIAL ACCOUNTING:CA4
COMM 24900PRINCIPLES OF ADVERTISING3
ECON 20100PRIN OF MICROECONOMICS:MM4
MGMT 11800ORGANIZATIONAL BEHAVIOR:CA4
MKTG 15500PRINCIPLES OF MARKETING:CA4
MKTG 31800CONSUMER BEHAVIOR3
MKTG 35500MARKETING RESEARCH3
MKTG 30000SERVICES MARKETING ( or MKTG 28000 - Socilal Media Marketing)4
ENTR 32100INTEGRATIVE ENTREPRENEURSHIP3
ENTR 38000SEM: (Entrepreneurial Marketing)1-4
MGMT 48000MANAGEMENT SENIOR SEMINAR (Capstone)4
MATH 10800STATISTICS:MM4
Required Elective Coursework
COMM 24500PUBLIC RELATIONS4
MGMT 32600PERSUASION & ATTITUDE CHANGE4
MGMT 38000SEM: (Business Ethics)1-4
MKTG 30100MARKETING MANAGEMENT4
MKTG 36100MULTINATIONAL MARKETING:EW4
ENTR 20510ENTR MIND/CREAT&INNOVATION:CM4
Total Hours62-68